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Marketing agency financial benchmarks
These are the ranges FiNimbus should anchor around for agency owners. They are not a replacement for your own context, but they are a better starting point than generic small-business advice.
| Metric | Healthy | Warning | Danger |
|---|---|---|---|
| Gross profit margin | 45-60% | 40-44% | Below 40% |
| Net profit margin | 15-25% | 10-14% | Below 10% |
| Current ratio | 1.8-2.5 | 1.4-1.7 | Below 1.4 |
| DSO | 20-35 days | 36-45 days | Over 45 days |
How to use this page
Use these ranges to frame the conversation. If your agency is outside healthy range, the goal is not to panic. The goal is to identify which number is causing the stress and what to fix first.
Want to compare your real numbers to these ranges?
Upload your P&L and FiNimbus will show whether your agency is healthy, stressed, or in danger, plus the first number worth fixing.
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